Coca-Cola is known for its excellent marketing campaigns in the beverage industry, and their summer campaign was not. going to be less. In this case it has opted for the reintroduction of products that were acclaimed by consumers. This summer, fans of this soft drink will be lucky, as the Coca-Cola Diet Cherry Coke is coming back to supermarkets with strawberry flavor, which has become part of popular US culture. Consumers will be able to enjoy their favorite soft drink for a limited time. What are you waiting for to buy yours?
Coca-Cola
Founded in Atlanta, Georgia, by pharmacist John Stith Pemberton in 1886, it has become the world’s most prominent brand and consumer´s favorite. Not only has it become the brand that makes best use of marketing, with very elaborate and easily identifiable advertising campaigns, but it has managed to create other brands of carbonated drinks that also occupy prominent positions in the markets. Some of these brands are: Fanta, Sprite, Powerade, Minute Maid, Dasani, Honest Tea and Royar Bliss. Did you know this? That is why the company’s revenues range from $47.061 million.
Marketing strategies
Many and varied marketing strategies have led the Coca-Cola brand to position itself as a leader in the carbonated drinks market. Strategies that other brands have not been able to replicate despite the years they have been in the market. Some of them have been:
- Formula unica (y secreta).
- Logotipo legible e identificativo.
- Las botellas son de su propiedad y diseño.
- Mantener excelencia dentro y fuera de las fabricas.
- 70 años con un precio mas o menos estable.
- Amplia gama de merchandising.
- Modelo de franquicia.
What has been the last strategy that the brand will launch this summer?
Diet Cherry Coke is back
This summer, Diet Cherry Coke fans will be delighted. The brand launched this variant on the market in 1986, creating a totally unexpected furor. Despite having tried with different flavors (lime, vanilla, knob, ginger, etc.), none win as much as this one. Even social networks have been filled with posts and comments from consumers who express their nerves through their profiles. This is the case of the profile of Snackolator, who published “”I am way too excited for this one – Diet Cherry Coke is returning for a limited time with retro packaging!”. And that is another of the novelties of this turn; it will return with the design of yesteryear.
When and why was the Diet Cherry Coke withdrawn?
If all were benefits for both the brand and consumers, why did Coca-Cola decide to withdraw this beloved product from the market in 2020? The reasons were never given at least by the brand, which I keep silent about it. However, some experts point out that it was due to a cost adjustment and redirection of brand objectives. With the announcement of this return to the market it is believed that the brand may have changed its decision and that the limited-time return is a strategy to see how the market reacts.
When can I see the Diet Cherry Coke in stores?
The brand has chosen to leave some mystery as to the date. They have only announced that it will return to the US markets in summer, without specifying anything else. Who knows, maybe next time you go to the supermarket you’ll find her filling the aisles of the store!
Do you want to know what soft drinks are replacing the big brands?
