Germany conquers New York. According to the latest reports, LiDL will be the next supermarket giant to arrive on the East Coast of the United States. According to USA Today, the new stores will open on January 29 in Brooklyn, February 12 in Paramus, and May 9 in Freehold. Consumers will have a new offering when it comes to their weekly and monthly shopping.
In 2015, the company decided to enter the US market in Arlington, Virginia
One of the German chain’s pillars is its competitive prices. The supermarket chain is one of the largest in Europe, offering all types of food and household goods, as well as fresh bread and pastries. This is not its first foray into the US market. In 2015, the company decided to enter the US market, establishing its headquarters in Arlington, Virginia.
LiDL’s recent openings in New York City began with the Hackensack, New Jersey, location, which opened on July 30 at 80 River Street. Then came the Bethesda, Maryland, location, also on July 30 at 7625 Old Georgetown Road. In New York City, the location opened on August 1 at 408 Grand Street, Lower East Side. And the next location will be in Bowie, Maryland, on August 13 at 2017 St. Joseph’s Dr.
LiDL is a large store where you can find almost everything at affordable prices
LiDL belongs to the Schwarz Group, one of the largest supermarkets. In fact, it currently ranks behind Walmart. American culture seems to fit perfectly with the type of business offered by the German giant. A large store where you can find almost everything at affordable prices.
LiDL’s biggest competitor in Europe is Carrefour, which it has already surpassed by 4 million in profits. The supermarket retail industry has been an emerging market, mainly due to the era of consumerism we are immersed in. Low prices, or seemingly low prices, entice the average citizen to shop so as not to be left behind and not miss out on any discounts.
Lidl has more than 12,000 stores in 31 countries, 185 of which are in the United States
LiDL was founded in 1973 and has continued to expand ever since. Spain is one of the main countries where the company has successfully adapted to the market. Currently, LiDL has more than 680 stores and 13 logistics platforms distributed throughout Spain. The company employs more than 18,500 people in Spain.
In total, Lidl has more than 12,000 stores in 31 countries, 185 of which are in the United States. This has allowed it to compete with industry giants like Walmart and Costco. And if you look closely, they operate the same type of business; they’re not typical supermarkets.
Supermarkets like Costco and LiDL use the experience of buying quality products at “low” prices as one of their selling points. Consumers know that when they visit these supermarkets, they’ll find seasonal fruits and vegetables at lower prices than competing supermarkets. In addition to the increasingly popular bakery and pastry sector, LiDL also offers clothing, kitchenware, appliances, and flash sales while supplies last.
The supermarket giant intends to continue expanding its business in the United States
Lidl’s new stores in the United States over the past year have attracted thousands of customers, generating long lines at each opening. This enthusiasm is expected to continue with future openings. The supermarket giant intends to continue expanding its business in the United States, despite having formidable competitors like Costco and Walmart. These two companies have dominated the market in one of the largest countries in the world for decades.
The supermarket chain has not only stood out for its low prices, but also for its ability to offer high-quality products at an affordable price. So, given all this, we’ll have to wait and see how the New York market reacts to the German giant’s prices and products.
