Bed Bath & Beyond will return to the market after going bankrupt in 2023. The retail brand is back with a new name, The Brand House Collective, formerly known as Kirkland’s Home. The reopening is expected on August 8th in Nashville, Tennessee. The brand is back with a new approach, and families who have grown up with Bed Bath & Beyond as a trusted brand are excited.
“This isn’t just a store; it’s a new beginning for a brand that means something special to families”
Two years after closing more than 360 brick-and-mortar stores across the United States, the brand is back stronger than ever. “This isn’t just a store; it’s a new beginning for a brand that means something special to so many families. With Bed Bath & Beyond Home, we’re fulfilling our mission to offer great brands, for every budget, in every room. This is a remarkable addition to our portfolio and a significant step forward in our transformation,” said Amy Sullivan, CEO of The Brand House Collective.
“Thank you to all our loyal customers. We have made the difficult decision to begin winding down our operations,” read the company’s official statement in 2023, when they decided to close after months of losses. With this new phase, the group seeks to combine the nostalgia of its former customers with a modern and functional offering for today’s home.
Shoppers are encouraged to bring their old coupons, which will be valid
As part of the grand reopening and grand opening, the company is bringing back an old favorite for its most loyal customers: the Bed Bath & Beyond coupon. Shoppers are encouraged to bring their old coupons, which will be valid, and new ones will also be available at the door. In addition, the first 25 customers to make a purchase will receive a free Beyond Bed: a 10-inch premium queen-size memory foam mattress valued at $226.99, the retailer announced.
The company plans to open five more stores in Nashville and convert approximately 75 Kirkland’s Home stores to Bed Bath & Beyond Home by 2026. This marks a restructuring after the setbacks of the crisis and the final liquidation two years ago.
The company aims to position itself as a relevant, accessible, and emotionally connected brand
The goal seems clear. The company, with years of experience, aims to position itself as a relevant, accessible, and emotionally connected brand, without losing the recognition it has built over decades. The Brand House Collective is leading this renewal process. The company brings together brands such as Buy Buy Baby, Overstock, and Kirkland’s Home. With more than 300 stores in 35 states, its strategy focuses on a multi-channel model that combines physical and digital commerce.
This is the return of a company that connects emotionally with many shoppers. It’s like the trusted place your mother or grandparents used to shop. For many families, it’s a store with timeless, long-lasting, high-quality products at an affordable price. It remains to be seen how the future of a company with a long history in the United States continues to evolve.
The emotional attachment to the return of the store is evident
Bed Bath & Beyond was founded in 1971. After going through various chapters, difficulties, and obstacles, it managed to stay afloat until 2023. Since 2019, problems began to emerge for the company. Throughout 2020, Bed Bath & Beyond sold many of its subsidiaries. First, in April, One Kings Lane was sold to CSC Generation. Bed Bath & Beyond announced on March 30, 2023, that if it was unable to sell $300 million in stock, Bed Bath & Beyond would likely file for bankruptcy. The retail chain specializing in household goods, furniture, and specialty items has always remained in the imagination of Americans, which is why the emotional attachment to its return is evident.
