Costco causes a frenzy on social media with its new Variety Dessert Bars—32 irresistible desserts for less than $20 that are already flying off the shelves in its stores

October 15, 2025
Costco causes a frenzy on social media with its new Variety Dessert Bars—32 irresistible desserts for less than $20 that are already flying off the shelves in its stores

We love getting together with friends and serving up a delicious meal for everyone to enjoy. If you have this plan in mind, Costco presents some irresistible sweets that are already going viral on social media. From Costco’s own line, Kirkland is launching Variety Dessert Bars with delicious flavors such as brookies, macaroons, and even pecan caramel brownie. On Instagram, Laura Lamb, content creator for Costcohotfindinds, gives us all the details on these delicious sweets. Keep reading to learn more. Don’t hesitate to share them with your loved ones!

Costco has the perfect excuse to host your friends!

If you were looking for a reason to be and hot a get-together, Costco just gave you one. The retailer has just recently presented a new treat that is sparking excitement across social media and will leave your mouth drooling once you see it.

The Kirkland Bakery statted stocking stands with the latest Costco creation, Variety Dessert Bars. The tray of goodies has 32 bars that fit in the palm of your hand, which come in four scrumptious flavors. Now we will give more information about the different flavours.

What you will fin inside

Here is a brief description of the flavors you can enjoy:

  • Chocolate Chunk Brookies: A fudgy brownie base layered with chewy chocolate chip cookie dough.
  • Wildberry Macaroon Bars: Dense, chewy coconut bars spread with fruity berry jam and topped with toasted coconut.
  • Macaroon Madness Bars: A coconut base finished with drizzles of chocolate, caramel, and white chocolate.
  • Pecan Caramel Brownies: Thick chocolate brownies topped with gooey caramel, crunchy pecans, and a drizzle of chocolate.

According to early reviews, there isn’t a bad pick in the bunch. Some shoppers are loving the cookie-brownie mash-up, while others say the berry-coconut bars are “amazing.” And then there are some who say they’d happily take an entire tray of just the pecan brownies.

“Unbelievably soft, rich and so good!”

A rapid search online and you’ll find a video posted by @costcohotfinds on Instagram at the top of the list. Laura Lamb, the creator that publish information in the account, gives viewers an up-close look at the 32-pack of Variety Dessert Bars, saying that it’s “a dessert like I’ve never seen before.”

It has an assortment of chocolate brookies, wild berry macaroons, macaroon madness bars, and pecan caramel brownies.

“These are unbelievably soft, rich and so good!” gushes Lamb in the video she posted on Instagram.

However, you may be asking: “How much will this temptation set me back?” Given that it’s Costco, it won’t break the bank. The 32-pack of Variety Dessert Bars retails for the low price of $19.99, that’s a little more than 62 cents per bar.

Perfect any occasion: get to know a pro tip

The tray is already being called a must-have for holiday gatherings and tailgates—but truthfully, there isn’t an occasion that it wouldn’t make better. “We just had these today for a bridal shower,” one shopper shared. “Absolutely delicious!”

Others have a pro tip: freeze them. That way you’ve got quick desserts ready after dinner—or, as one shopper jokingly admitted, “to keep them out of my sight.”

First time in the US

Interestingly, this isn’t a brand-new concept for Costco worldwide. Several fans mentioned that the dessert tray has been available in Canada for years—but this is the first time U.S. shoppers are getting a taste.

“Running to Costco hoping we get these!! OMG yummm,” one commenter posted.

Costco shoppers are calling this dessert tray “all we’ve ever dreamed of.” And for a bakery that’s already stacked with seasonal hits, that’s really saying something. It is a great novelty for everyone from the oldest to the youngest to enjoy.