The world-famous Chinese company within and outside the automobile sector is facing one of its most complicated moments. After launching its latest model with built-in smart display, the company has been forced to carry out a recall of vehicles (in the United States and other countries) that had this manufacturing defect. This is a software defect which poses a safety hazard, as just at the moment of starting up, the screen is completely blank. Are you one of the affected? Were you thinking about buying a Nissan soon?
Nissan
The Japanese company was founded in 1911 in Tokyo by Masujiro Hashimoto as an automobile factory. Although headquartered in Yokohama, Japan, it operates in many other regions such as Asia and Oceania, Africa, the Middle East, India, China, Europe, Latin America and North America. It is certainly one of the best positioned companies, with one of the highest levels of revenue in the sector. Nissan has always been chosen by consumers for its quality of production and materials, as well as its value for money.
What happened to Nissan?
Despite its good name, in recent times the company is facing one of its most complicated moments. With the rise of popular demand for electric vehicle options, the company is forced to strengthen its brand image and strategies. In addition, it is now facing a common problem in the automotive world, but that does not come at this moment. A new generation of cars has presented a software problem, resulting in the withdrawal from the market of almost 80,000 vehicles. What is this inconvenience? Nissan is a brand known for its reliability, so this type of incidents generate mistrust among consumers, especially if they are not resolved in time.
What´s wrong with its screens?
This generation of “defective” models, have all the information and entertainment on a screen located in the dock. Through it you can connect the mobile phone, access the climate control, answer calls, etc. The functions more or less usual in the latest car models of any brand. What has been the problem? These screens are purchased from external manufacturers so controlling quality failures is more difficult. In the case of Nissan, the problem is that the screen is blank when the car is reversing.
Although the solution lies in a software update, the damage is done and is irreparable for consumers who have purchased this model. This is not only a manufacturing drawback, but that federal vehicle safety standard considers it to be safety-failing. The solution provided by Nissan has been to offer a free software update at any dealer of the brand.
Will Nissan be able to recover from this hard blow?
Market trends are cyclical and sooner or later, everything comes back on track (if you know how to find the right path). It is true that Nissan is in a delicate situation, in a sector where redundancies and plant closures are increasingly common. However, throughout its history, it has been a company able to overcome. This time you will have to face the evolution of electric vehicles in order to continue fighting for the best business positioning.
Any other brand has had this kind of problems?
All the car houses on the market face more or less similar difficulties. In addition, virtually all of them buy these interactive displays from external suppliers, so failures affecting one can affect another. This is the case of Honda, Ford or Acura. In the case of Ford, they have received complaints and returns for having compatibility and display issues between mobile phones and their HondaLink app.
Discover that other brands are having problems with their positioning!
