Snapchat CEO Evan Spiegel has criticized his strategy for welcoming new employees, claiming that new employees should be pushed into their responsibilities right away rather than eased into them. Starting a new job is intimidating enough, but at Snapchat, new hires are thrown into the deep end so they may learn about the challenges they will face later on. This is because the company’s owner, Evan Spiegel, feels that it’s best to offer new hires a baptism of fire.
The welcome method from the Snapchat CEO that has caught the Tech industry’s attention
In the most recent episode of Stephen Bartlett’s podcast, The Diary of a CEO, Spiegel described his philosophy: We have a very small design staff at Snapchat. Spiegel clarified that since it’s completely flat, there are no pretentious titles, and everyone is a product designer. The team’s method of operation is heavily centered on creating things. The job involves weekly design critiques for a few hours on the first day, where the individual must present their work, which they have created and present. He also highlighted that on the first day, having no context or understanding of the company’s work can make it challenging to come up with a great idea, as it is almost impossible to come up with a great idea on your own.
Snapchat CEO argues that although it may seem excessive and somewhat unfair, new hires aren’t expected to come up with a game-changing proposal when they haven’t even had time to get to know their new coworkers. Instead, they are encouraged to use their creativity and critical thinking abilities. Additionally, it helps workers overcome their anxiety of failing right away. On your first day, you have to present a concept, so in the end, your greatest nightmare—that we’re all sitting here together and we’re looking at an idea that isn’t that amazing in the end—has come true. While the CEO thinks this welcome may not be perfect, it can be good at times, and the fact that it has already happened allows for creativity.
Lastly, he also added that 99 percent of the ideas on our design team are bad, but 1 percent are good. We firmly believe that having a large number of ideas is the greatest method to come up with a good one. As a result, the group is continuously coming up with an amazing number of concepts, goods, and features. According to the Snapchat CEO, it’s their responsibility to identify the outstanding ones and, more significantly, to establish a solid rapport between this small team that is constantly coming up with new ideas and a larger engineering company that also has a ton of incredible ideas.
Snapchat will implement AI lenses for brands
Snapchat is launching Sponsored AI Lenses, a brand-new ad type that enables deep brand-consumer interaction. Although marketers have long had the option to purchase sponsored lenses on Snapchat, they can now take advantage of AI-generated experiences made possible by Snap’s in-house generative AI technology. Because these interactive lenses let users shoot photos and see themselves immersed in various AI-generated environments, companies can reach and engage customers more entertainingly and dynamically than they could with traditional advertisements.
According to an email from the firm to TechCrunch, Snapchat uses facial analysis to incorporate individuals into an AI-generated scenario when they take a picture for an AI Lens. Up to ten distinct experiences are possible with the AI Lens, which creates immersive transformations using a predefined prompt and stance. Companies like Uber and Tinder have embraced a new ad type that lets users make customized photos with the caption “My 2025 Dating Vibe” and adds a Thanksgiving touch. Snapchat discovered that consumers spend more time interacting with sponsored AI lenses than with regular lenses, as both Tinder and Uber saw playtimes that were longer than usual when utilizing the new AI creative format.
