When it comes to new products, consumers don’t disappoint. Starbucks will launch a new permanent line of protein-infused lattes and cold foams on September 29th. The launch will take place in the United States and Canada. The new offering is designed to respond to the growing demand for functional beverages. According to official data, this measure responds to the interest of at least 70% of Americans who are looking to consume more protein, according to a recent survey. Each serving of the new product will offer between 15 and 36 grams of protein, depending on the consumer’s choice.
“As we return to Starbucks, we’re focused on modernizing our menu with innovative, relevant, and exciting products”
According to the 2025 IFIC Food & Health Survey, 8 in 10 Americans say they prioritize adding protein to their meals daily, meaning 80% consider it a priority in their daily diet. “As we return to Starbucks, we’re focused on modernizing our menu with innovative, relevant, and exciting products,” said Tressie Lieberman, Starbucks’ global chief brand officer.
Multiple options: matcha, banana, salted caramel and classic flavors like vanilla and chocolate
In general, the coffee beverage giant (and other things) brings products like Protein Cold Foam, which provides 15 grams of protein in its large size and comes in classic flavors like vanilla and chocolate. The offering also includes options like matcha, banana, and salted caramel. “Our new protein drinks meet consumers’ growing demand for protein in an innovative, premium, and delicious way that only Starbucks can offer,” says Lieberman.
This protein foam adds approximately 15 grams of protein to any cold beverage
Getting into the nitty-gritty, Starbucks’ new offerings include Protein Cold Foam. This foam adds approximately 15 grams of protein to any cold beverage, such as coffee, tea, or juice. What began with a banana cold foam test will now be available nationwide with more flavors such as vanilla, chocolate, matcha, salted caramel, and brown sugar.
Lattes are made with protein-enriched milk: reaching between 27 and 36 grams of protein per large drink
On the other hand, there are protein lattes. A common option at Starbucks, and probably one of the most popular beverages, but now with extra protein. That is, lattes are made with protein-enriched milk. These drinks can reach between 27 and 36 grams of protein per large drink, while preserving the flavor. Finally, there’s the option of customizing them with protein-enriched milk. The possibilities of adding protein to drinks increase with 2% protein-enriched milk, as customizing drinks with this milk provides between 12 and 16 additional grams of protein without any added sugar. This is an option chosen by those who want that protein boost without changing the flavor of their drinks.
Starbucks is at the forefront of how its business operates, always seeking the best way to reach its customers
With this announcement, we can say that Starbucks intends to remain at the forefront of its consumers’ needs and tastes. We recently published an article discussing the news Starbucks had announced about the elimination of the coffee giant’s pickup locations. This type of business emerged with enthusiasm following the pandemic, considering that people should avoid physical contact. The fact is that the company realized that these types of establishments violated one of Starbucks’ main premises: contact with people. Therefore, they have decided to eliminate these locations.
Thus, we see how Starbucks is at the forefront of how its business operates, always seeking the best way to reach its customers. This protein proposal may seem risky, so we as consumers and viewers have no choice but to sit back and wait to see how the new business line of one of the world’s most successful conglomerates develops.
