There’s a principal reason that the great part of successful fast-food chains speak to the broadest possible audiences. Chains such as Burger King, McDonald’s, Taco Bell, and Pizza Hut presents very basic food that a many of people fancies to eat. By the time you narrow down your focus, you audience won’t increase that much. That’s the main motive of why it’s very hard for any fast-food chain to offer products that serve people with diets that are not that wide. It always seems like a good idea to broaden your customer base by adding gluten-free, vegan, or vegetarian options.
Over the last few years many companies have joined in to introduce new menus for people who have a diet that is not like that of most people. Plant-based burgers have always been a more complicated sell with a limited audience, and having famous people who are not particularly approachable endorse them doesn’t really help.
In reality, it’s very difficult to sell enough of these products to justify their place on the menu. That’s why a few years ago, by the time Beyond Meat was all the rage, a number of fast-food chains partnered with them. Dunkin’ had a very high-profile partnership with the plant-based meat brand, as did a handful of other companies. Most of those products have quietly gone away without having followed the trail.
In addition we have also seen high-profile failures, such as the McDonald’s McPlant. The reality is that while some people must stick to a certain diet, others are jsut striving for a certain lifestyle and might deviate from those choices when eating out. If it’s hard to successfully add an alternative-diet item to a menu, it’s almost not possible to build your entire menu around that when there is so much variety and so many different tastes.
Celebrity burger chain fails: some relatable stories
Celebrity alcohol brands have in general connected with the public due to they are relatable. Ryan Reynolds seems like a good guy, and his gin tastes like gin. Sammy Hagar may not be quite as relatable or seem like someone you might be abelt to go out with, but he does seem like someone who would do a tequila shot with you. At the end de celebrity is the one who makes the real difference.
By getting celebrities to support products that are not as mainstream as other that has a more dubious track record. That’s at least partially why Neat Burger, a plant-based burger chain endorsed and supported by Formula 1 racer Lewis Hamilton and actor and playboy Leonardo DiCaprio, never seemed like that good of an idea in first place.
Plant-based burgers have always been a complicated sell with a limited audience, and having famous people who are not particularly approachable endorse them doesn’t really help. That’s at least partly why the chain, which spanned three countries, has officially closed its locations in the United States and the United Kingdom. Two locations in Milan remain open at these days.
People like meat-based burgers
TheStreet first reported these closings in late April. The chain, Neat Burger, has now confirmed that all of its locations in the United States and United Kingdon have shut down. And by the time its website remains up, it’s no longer functional. Just before its near-demise, Neat Burger had one easy mission (the choice to not capitalize was theirs). The chain embraced the idea that somehow meat eaters would usually and by their own eat there too.
“We’re feeding a positive change in global eating habits, catering to diverse tastes and preferences with our menu of sustainable, plant-based food,” the company shared on its website. “Based on the ethos of simplicity, honesty, and transparency, we’re cooking from scratch using whole ingredients, made in house or sourced from chefs we know and partners we trust. Neat is a place where vegans, veggies, and meat-eaters alike can come together to enjoy a meal.”
It may have been all that, but the audience never fully materialized, and nowat these moment the chain has mostly closed. Food with a mission has generally been a tough sell to Americans, and this chain did not buck that trend. Who knows, maybe in the future there will be another opportunity for those special menus.
