Burger King has announced a new take on one of its most storied burgers. The company has announced the new BBQ Brisket Whopper, the first menu item created through its newly launched “Whopper by You” platform. This new burger is a customer-focused experience and is also available in a Whopper Jr. version. The platform is now officially available to customers across the United States, allowing users to submit ideas for new Whopper burgers. The burger giant is now allowing customers to directly influence menu innovations.
Participants in the “Whopper by You” program can also access exclusive rewards
Fans of the burger giant have already expressed their enthusiasm on social media. Participants in the “Whopper by You” program can also access exclusive rewards, such as special Royal Perks, which can include offers like $0.01 Whoppers every week for a year or free sandwiches with purchase. A Royal Perks account is required, and participants must be 18 or older.
“Whopper by You” empowers guests to help shape the menu at Burger King by submitting their dream Whopper creations. Whether it’s a spicy twist, a craveable remix, a cheese-loaded mashup, or anything in between, all creative culinary dreams are encouraged and welcome,” reads Burger King’s official statement. With this initiative, the company incentivizes consumer purchases while also demonstrating its commitment to them. It listens to them and makes them part of the entire experience.
“A flavor profile that our Guests requested and we are very excited to answer”
“We’re excited to kick off the ‘Whopper by You’ platform with the BBQ Brisket Whopper, a flavor profile that our Guests requested and we are very excited to answer with an overwhelming ‘You Rule’!” said Joel Yashinsky, Chief Marketing Officer, Burger King US&C.
Let’s remember that The BBQ Brisket Whopper features slow-cooked BBQ brisket, crispy onions, American cheese and a sweet & golden BBQ sauce, all piled on a ¼ lb. (Weight based on pre-cooked patty) flame-grilled beef patty with lettuce, tomato and creamy mayo. And, for the first time, BK is offering its new Whopper innovation as a Whopper Jr., with all the same mouthwatering ingredients for those seeking a smaller taste of BBQ goodness.
Users are already asking Burger King to implement this website in their countries as well
During the fast-food chain’s first-quarter earnings call this year, CEO Josh Kobza highlighted Burger King’s international growth. Users are already asking Burger King to implement this website in their countries as well. “We’re present in about 200 brand-country combinations, and our top 10 markets account for approximately 60% of our international sales. So there are very different dynamics in each of those countries,” Kobza stated.
Regarding international growth, the entrepreneur adds: “We have a solid brand positioning. We have modern restaurants in almost all of our markets. In addition, we have a much larger digital business.” Burger King is an internationally known brand; its products adapt to each country it reaches, and despite having established itself worldwide for over 70 years, it hasn’t lost its engagement.
Decisions are always based on consumer approval. That’s why it’s so important to know their opinions and, above all, listen to their demands. Ultimately, the most important thing for any brand is year-end sales, so having happy customers is a symbol of profitability. And who doesn’t want that?
